In all honestly, although Apple’s displays are made to be the most color-accurate and beautiful, I think there are other alternatives too. Spend that $999 by getting two 4K monitors and have them work in tandem for better productivity. That’s Apple 101 on how to rob your customers in broad daylight. You’ll have to buy their proprietary VESA mount to hook the monitor onto it first, then screw into the mount itself. The VESA mount is “proprietary” too as you cannot screw directly into the monitor like many other monitors can. The first few seconds is stagnant, by the way. I have no idea how many more of these videos are getting blocked, but for now – this is one that have not been blocked yet. Mashable embedded a YouTube video of that clip and that video and Apple literally blocked it! Apple really doesn’t want anyone to make fun of the $999 stand. Apple is censoring YouTube videos that showed off the clip of the keynote where they reveal the ridiculous price of the stand and the crowd laughed at them. I honestly am not comfortable with magnets on a monitor. Is it made out of gold? Definitely not – but it is mounted and snapped onto the stand via magnets. And FFS, the previous external monitor that Apple sells is already at $999 for the monitor + stand itself. That stand is ridiculously overpriced at USD $999! There is just no argument saying that it isn’t – and Apple literally forsaken their customers for not including a monitor stand with the monitor itself in the first place. Slap ‘em on the heads of every baller, celebrity, and rapper out there and watch the money roll in.The new Pro Stand and VESA mount for the Pro Display XDR.

If they really wanted to rake in dough for pure “greed” they could really monetize their purchase of Beats by making the sexiest, blingiest over ear headphones the world has ever seen. This is a TINY market and honestly if you love their kit you should be happy they continue to make Mac Pros. But like I said earlier, it’s not like Apple will ever sell enough of these to roll around in the money Scrooge McDuck style like everyone here seems to think they will. Your already $65,000 into it, what’s another 1k for heated seats and electric shades. Perhaps, but you’re already spending a BOATLOAD on a computer and monitor that you will use for years, what’s another grand? It’s like buying a Mercedes.

But apparently it does come with a stand in the box, so this is a “fancy” one if you want it I guess.

I have no idea how this stand was engineered and don’t care because it not something I need. None of the what they did with bands on Apple Watch was easy to do and they nailed it. And as Jony Ive predicted, the Apple Watch hit Switzerland very hard. And 12k was actually priced beneath what a watch engineered to be that fancy cost at the time.

Pro stand apple 999